Social

Influencer Marketing

Creators with briefs, rights and a number to hit.

Influencer work fails when it is treated as a favour. We run creator campaigns as media: audience fit, usage rights, content that can also run as ads, and a report that shows what actually moved. From micro to marquee, same discipline.

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What’s in the work

  • Creator casting
  • Campaign briefs
  • Content rights
  • Always-on programmes
  • Performance reporting